When I’m researching, I am thankful for…
…knowing when to shut up and let the participant do the talking.
…labeling my photos immediately, before I forget why I took them.
…remembering to bring a backup battery for the video camera.
When I’m conducting analysis, I am thankful for…
…knowing when the framework I’m using has outlived it’s usefulness.
…recognizing a red herring when I see one.
…my teammates building the insight matrix without me.
When I’m synthesizing my work, I am thankful for…
…teammates who understand the rules of brainstorming.
…design principles that make sense without telling me exactly what to do.
…plenty of half-sheets and post-it notes to go around.
When I’m prototyping, I am thankful for…
…knowing what fidelity I should be shooting for.
…prototypes that answer a question clearly.
…building enough time into my schedule to iterate on my ideas.
The New Idiom