As a student at ID, I am always meeting new people who are curious about what I am studying. The answer is very different if I am talking to my Grandma, a new acquaintance, or a designer.
To find out how ID Professors describe what they teach to non-designers, I have started asking for responses to a sitation that we all find ourselves in.
Here's the scenario:
You are at a party at your neighbor's house. You start talking to a stranger who asks "what do you do?" You say that you are a Professor at the Institute of Design. The stranger asks "what is taught at the Institute of Design?"
Professor Stan Ruecker wrote:
"Okay, I think I could say that we teach a structured approach to innovation. So we teach design methods, how design can work better in organizations, and how design can take its place above the tactical level, In my own case, I am interested in how we can design information so that it is more useful for interpretation, by which I mean not that we crunch the numbers and get an answer, but that we create patterns that encourage people to look at their information from more than one perspective. I am also interested in how design can improve communication among people who don't necessarily share the same mental frames."
This is the first installment in a series of responses from many ID professors.