Absurd functionality

by New Idiom

From Lost In The Supermarket, by Dmitri Siegel over at Design Observer “today’s ornament, at least in the packaged goods arena form a visual language of absurd functionality. Designers have taken the notion of function and exaggerated to such an extent that it is as baroque and indulgent as any third-rate Art Nouveau pattern.” Well, personally, I love third-rate Art Noveau! And I’m keeping my 800-function swiss army knife, my 50,000 iphone apps, google tools, and RSS feeds, and my 8-dimensional insight matrix. http://observatory.designobserver.com/entry.html?entry=10777