NICE TO MEET YOU LAWRENCE ABRAHAMSON

by New Idiom


Where are you from?
I grew up in a central New York small town just outside of Syracuse.

How did you end up at ID? Where were you before?
I came to the MDM program at ID because it was a way to gain the expertise, toolkit and vocabulary of Design Thinking (Strategy Design and User Centered Research) in a short and condensed timeframe. Previous to ID, I had been living and working in Singapore for 3 years with my own design consultancy while my wife taught in an art, design and media school at a local university.

Tell us quickly about a project that you’re working on now that you’re
really excited about.
The State Street place making communication workshop has been an exciting opportunity to bring the intangible aspect of place and wrangle it into some physical form. The need to actually bring something into reality adds a bit of pressure and realism we don’t typically see at ID.

What do you do in your spare time?
What spare time? In the brief moments that I’m not at or thinking about ID, I may be running in Lincoln park, trying to solve life’s mysteries, reading the latest design blogs in awe of others’ creativity or seeking out my next sugar fix.

What would you do with 20 million dollars?
Set up a sculpture park with visiting artist residencies and a small design studio.

What super-power would you most like to have, and why?
I would love to be able to read people’s minds. It would really make working in teams much easier as I could tell what peoples’ true thoughts and opinions were.

What are the websites you could not live without?
nytimes.com
core77.com
designboom.com
psfk.com

Is there anything you would like to say to ID?
I just read an intriguing article that talked about how the next great ideas are hidden in the shadows just beyond today’s light. So I’d say we all should pack a flashlight and start heading off into the shadows.