Changing organizations (Brazil)

by Paul Keck

We’d like to pass on some work that was introduced to us recently from a fellow classmate, Jose Mello. Below is a brief synopsis from Jose himself…

Jose Mello is an innovation manager at Banco Itau Unibanco who conceived and implemented this project in 7 months partnering with Livework Studio, a British service design firm with offices in Sao Paulo. This project was a game changer inside this large Brazilian organization, turning skeptical and results-oriented people into “designers.” Through this approach, they were able to create 100 advocates of the innovation process across the organization, sparking innovation projects and new mindset.

Here is a link to a scan of the article.

Here is a link to SDN’s website.