Why Design Thinking Won't Save You

by New Idiom


http://blogs.harvardbusiness.org/merholz/2009/10/why-design-thinking-wont-save.html

Excerpt:

Whenever I see a business magazine glow about design thinking, as BusinessWeek has done recently with this special report, and which Harvard Business Review did last year it gets my dander up. Not because I don’t see the value of design (I started a company dedicated to experience design), but because the discussion in such articles is inevitably so fetishistic, and sadly limited.